Could you live atop a billboard for 12 days? One fan of each of the four schools competing in the College Football Playoff will live atop a billboard in San Jose until the national championship game is over and only one fan remains.
From ESPN:
"ESPN’s College Football Playoff “Who’s In” campaign is coming to life this year, through a once-in-a-lifetime experience for four adventurous fans, where they will live atop a billboard together in downtown San Jose, near the site of the National Championship game at Levi’s Stadium. The experience will be livestreamed on ESPN3 and integrated into regular ESPN programming for the 12 days of the project, which will conclude on Jan. 7, to coincide with the National Championship Game."
4 fans. 12 days. 1 billboard.
— ESPN (@espn) December 21, 2018
The fun begins December 27, live on ESPN3. #ESPNBillboard pic.twitter.com/E1d9dKq9ZW
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Almost 700 fans submitted video testimonials explaining why they should represent their team, according to ESPN.
"The four chosen will have their fandom on full display – 45 feet in the air on a 40-foot wide by 8-foot deep billboard," said ESPN in a press release. "Throughout their time on the billboard, the fans will participate in activities and challenges to earn cash and prizes, many of which will be based upon fan engagement on social media. After the semifinal matchups, the two fans whose schools faced defeat will depart, and the two finalists will remain on the billboard until Jan. 7. Their devotion will be rewarded with prizes and the opportunity to support their team at the National Championship game, not to mention being named their team’s most adventurous and dedicated fan."
The four fans will take their position on the billboard on December 27th and the stunt will be livesteamed on ESPN3.