On the outside, the NIL landscape is turbulent and untamed. For many NCAA athletes, though, the new nationwide name, image and likeness regulations have provided life-altering opportunities.
Oh, and NIL can provide vehicles, too.
For Kansas State quarterback Avery Johnson, this is not just any vehicle. The sophomore slinger from Wichita was gifted none other than a lavender Corvette in late July thanks to a partnership with Salina, Kan., car dealership Long McArthur Luxury.
“When one of our athlete partners requested a custom, one of a kind Lavender Corvette, we made it happen!” Long McArthur Luxury wrote in a social media post. “Avery Johnson will be riding around in style this football season!”
Here's everything to know about Johnson's luxurious Corvette, explaining the Kansas State quarterback's iconic purple car.
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Avery Johnson Corvette photos
Upon announcing the deal, photos were released on social media of Johnson and his brand-new wheels riding around the parking lot of Bill Snyder Family Stadium.
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How much is Avery Johnson's car worth?
The most recent model of Chevrolet's Corvette is listed starting at $70,000. That price tag increases depending on the car's trim and other alterations, meaning the final cost could be closer to $90,000.
Notably, this does not factor in the cost of getting the vehicle wrapped in lavender like Johnson's.
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Avery Johnson NIL deals
According to On3, Johnson is one of the top 200 NIL earners among NCAA football players. With nine established partnerships and likely more to come, the sophomore is on his way to a prosperous career in Manhattan, Kan., both when it comes to finances and his skillset.
| Date | Deal |
| August 2022 | One.One |
| January 2023 | Robbins Motor Company |
| July 2023 | Wildcat NIL |
| August 2023 | Long McArthur Luxury |
| January 2024 | 2 Elite Apparel |
| February 2024 | WTC Fiber |
| February 2024 | Onward Reserve |
| February 2024 | EA Sports |
| June 2024 | Avery Johnson Shop |
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Avery Johnson net worth
Johnson's estimated net worth in his second year at the helm of the Wildcats is around $256,000. This number is only expected to grow as he establishes himself as a serious threat in the Big 12 and across the FBS.
