Dawn Staley outfits tracker: What South Carolina coach is wearing at each game in March Madness

David Suggs

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Dawn Staley outfits tracker: What South Carolina coach is wearing at each game in March Madness image

Dawn Staley knows how to make a fashion statement.

South Carolina’s ringleader is among the fiercest competitors in basketball history. That desire to outmatch opposition transcends beyond the hardwood floor, too.

Staley can routinely be found rocking the finest furs during Gamecocks’ matchups. From Louis Vuitton jackets and Off-White sneakers to retro Cheney State kits and garnet-red clogs, Staley tends to turn the sideline into a runway, especially when the lights are at their brightest.

This year’s NCAA tournament offers Staley quite the stage to showcase her drip. Her side is as dominant as they come, having claimed 32 straight wins heading into March Madness.

That bodes well for a squad primed for another deep tournament run. The more games the Gamecocks play, the more opportunities the masses have to witness Staley's fashion greatness. Fashionistas rejoice!

So, what turns will Staley's style take under the gleaming marquee of the NCAA tournament? The Sporting News is keeping watch on all of Staley's wardrobe choices during South Carolina's March Madness run.

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What did Dawn Staley wear at the 2024 NCAA tournament?

No. 1 South Carolina vs. No. 16 Presbyterian (Round of 64)

Staley wore a white Gucci hoodie with Gamecocks striping across the front in a V pattern and a brand logo patch for her team's 91-39 win.

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No. 1 South Carolina vs. No. 8 North Carolina (Round of 64)

Staley wore a tan Louis Vuitton sweatsuit set and Louis Vuitton sneakers as the Gamecocks sailed past their border state rivals, 88-41.

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No. 1 South Carolina vs. No. 4 Indiana (Sweet 16)

Staley wore Louis Vuitton for the second game in a row, this time donning a blue patterned bomber jacket. South Carolina eked out a narrow 79-75 win against Indiana to remain undefeated and advance to the Elite Eight.

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No. 1 South Carolina vs. No. 3 Oregon State (Elite Eight)

Staley sported an all-black outfit during the Elite Eight, pairing a sleek midnight black Gucci overshirt with what appeared to be leather parachute pants and some matching Gucci sneakers. She added to the impressive attire with some glittering hoop earrings and a collection of different bracelets and wrist wear draped across her arms.

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No. 1 South Carolina vs. No. 3 NC State (Final Four)

Staley flashed her style once more on the biggest stage, strutting across the sideline in Louis Vuitton drip during the Gamecocks' Final Four clash with No. 3 NC State on Friday night.

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No. 1 South Carolina vs. No. 3 Iowa (National championship)

Staley has increasingly been referred to as "Louis Vuitton Dawn." She made sure to commit to the moniker on Sunday, pulling up the national title game with Louis V from head to toe: the Gamecocks coach sported a silver leather jacket, black sweats and some Louis Vuitton LV skate shoes.

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Dawn Staley outfits history

Staley is among the most en vogue personalities in all of sports. A big reason why? Her commitment to putting that s— on.

Staley is nothing if not a fashion enthusiast, having donned some of the glitziest garb in all of sports. She's rocked high-end brands like Louis Vuitton, Balenciaga and Burberry, stirring up a storm across social media as onlookers scour the web to get a glimpse at her one-of-its-kind regalia.

However, Staley also is a proponent of pair style with substance. She's often used her fashion sense to pay homage to figures that have helped pave the way for her over the course of her Hall-of-Fame career. Staley honored fellow Temple coaching icon John Chaney after his passing in 2021.

She also rocked a vintage Cheyney State jersey, offering younger fans a window into the influence the HBCU (and its Hall-of-Fame tactician, C. Vivian Stringer) had on the modern-day game.

Staley's outfits will certainly be the talk of the town come tournament time. Given her track record, that should only be a good thing.

David Suggs

David Suggs Photo

David Suggs is a content producer at The Sporting News. A long-suffering Everton, Wizards and Commanders fan, he has learned to get used to losing over the years. In his free time, he enjoys skateboarding (poorly), listening to the likes of Stevie Wonder, Marvin Gaye and D’Angelo, and penning short journal entries.