How can you honour the legacy of Dr. Martin Luther King Jr.? By living the legacy of Dr. Martin Luther King Jr.
As part of the league's "NBA Lane" campaign, the NBA has unveiled "Imagine," a spot that honours the life and legacy of Dr. King ahead of MLK Day, which falls on Monday, Jan. 17.
The 30-second video features Dwyane Wade, whose presence and voice are interpolated with footage from the Civil Rights Movement as well as some of the most powerful sound bites from Dr. King's "The American Dream" speech, given on July 4, 1965.
Wade opens by saying "imagine changing the world by appealing to the hearts and minds of your neighbours." A group of children watching footage of Dr. King's speech represent the next generation that has the power to bring about the change that is voiced in the spot.
"The time is always right to do right," Dr. King is shown saying, while the captivated group of children watch him speak on the television.
In a call to action, Wade closes by saying, "imagine all that power … Now, imagine all that power in you
Throughout the month of January, all 30 NBA teams will be honouring Dr. King's life and legacy. On MLK Day, there will be a full schedule of 12 games, including four featured matchups that will air on national TV in the United States.
More to come.
The views on this page do not necessarily reflect the views of the NBA or its clubs.
