New Balance basketball has added another star to their already impressive stable, with Cleveland Cavaliers guard Darius Garland announcing that he is signing to the brand.
Garland is the latest in a string of All-Star level players to sign with the league's fastest-growing sneaker brand, joining the likes of Zach LaVine and Tyrese Maxey.
Darius Garland is signing a multi-year endorsement deal with New Balance 👟✍️ pic.twitter.com/0tqXiaOaR1
— Nice Kicks (@nicekicks) November 29, 2023
A key part of the Cavaliers' young core, the 23-year-old will reportedly headline the brand's Two Wxy line; interestingly, this is the line that both Maxey and Jamal Murray have been wearing, which could indicate signature sneakers on the horizon for both players.
Darius Garland sneaker deal
Garland has become the latest NBA player to join the New Balance basketball team, officially confirmed this week after speculation throughout the beginning of the season, as he had been wearing the Two Wxy V4.
"It is a dream to become a part of the New Balance brand," Garland said in a statement.
"New Balance is a family brand and it felt that way from the first conversation. The brand’s commitment to individuality and their respect for athletes to be themselves is something I deeply respect."
Darius Garland: "Yo, yo, yo... I need some of your juice."
— ClutchPoints (@ClutchPoints) November 22, 2023
Tyrese Maxey: "What juice?"
DG: "Give me all your powers right now."
TM: "What powers?"
Garland knows Maxey has been balling out for the Sixers this season 😂
(via @NBA)pic.twitter.com/HVKU5qtGjs
After being signed to Nike for the early part of his career, the 2022 NBA All-Star is making the jump to New Balance, joining a growing roster of elite talent.
Which NBA players are signed to New Balance?
| PLAYER | TEAM |
| Kawhi Leonard | Los Angeles Clippers |
| Jamal Murray | Denver Nuggets |
| Tyrese Maxey | Philadelphia 76ers |
| Zach LaVine | Chicago Bulls |
| Dejounte Murray | Atlanta Hawks |
| Darius Garland | Cleveland Cavaliers |
