KIA has taken its rightful, handsomely paid for, place on every conceivable object at the Australian Open – but not as you know it.
On day 1 of the tournament, fans took to Twitter, all with the same thoughts: Serena Williams’ one legged cat suit is the business and what in the world is that KN logo?
That new Kia logo is absolutely horrendous 🤢#AusOpen
— Paul Tobin (@ptobz29) February 8, 2021
Why does that new @Kia logo look like the @nineinchnails one? pic.twitter.com/nLRLArBqQ1
— Todd Davey (@ToddJDavey) February 8, 2021
If i didn't know that was the Kia logo, i'd say its just a bunch of lines. Doesn't even look like anything. #AusOpen
— Guy Ⓥ🎗🌱 (@greysfan) February 8, 2021
Man, just saw the new @Kia logo in use at the @AustralianOpen. It is brutal. Looks like a K and a backward N. Not sure it’s a great idea for your brand mark to be unreadable.
— Mike Miller 🐝 (@mwmiller3471) February 8, 2021
The people have spoken.
WISDOM INCOMING: Ten players to watch at the 2021 Australian Open
As we held the hands of the confused masses through the 1573 debacle of 2019 – who knew so many people cared about arena names not called Margaret Court Arena? – we’re back again to help.
According to a press release to mark the 20th anniversary of their involvement with the Australian Open, “the launch of the new Kia logo celebrates the automaker’s bold vision and transformation for the future. The sleek new logo unveils a new brand direction and slogan ‘Movement that Inspires’, representing Kia’s ambitions to establish a leadership position in the future mobility market and its drive to become an icon for change and innovation.”
There you have it. Also, this tweet alludes to something far spicier:
The new Kia logo is very confusing for anyone who reads Russian or cyrillic Alphabet. If you know, you know. pic.twitter.com/yrlK2YuPgY
— Sandjar Kozubaev (@sandjar) February 8, 2021
(Ha! Good one…I don’t get it)
KNOWLEDGE: Which Australian players are still alive in the tournament?
You may not like it – or even be able to read it – but at least show damn respect for a car company that absolutely pantses the Sydney Harbour NYE fireworks to relaunch their logo.
Respect.
