The star power of Sonny Bill Williams has been shown again, with the All Black's upcoming appearance at the Sydney sevens giving ticket sales a boost.
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There are less than 3000 tickets remaining for both Saturday and Sunday, with Allianz Stadium set to sell out its 45,000 capacity on the 6th and 7th of February.
It's a big change from the embarrassing crowd the Sevens event attracted on the Gold Coast twelve months ago.
Just 20,546 attended CBUS Super Stadium in 2015, prompting the Australian Rugby Union to give the hosting rights to Sydney.
The addition of Williams, and the expected involvement of Quade Cooper, has seen the turnstiles spin despite the tournament's marketing campaign yet to hit its full stride.
The Sydney event is an important step in the sevens career of Williams, who is chasing a spot in the New Zealand squad for the Rio Olympics.
Wallabies Henry Speight and Nick 'The Honeybadger' Cummins have also made the switch to the sevens program and will play for Australia in Sydney.