Football coaches - regardless of which code that means to you - are not historically a popular bunch.
Occasionally, for a brief moment, yes - but footy fans are a demanding bunch.
Especially if you're not one to mince words, like Michel Cheika.
"I'm very much a truth type of person," the former Wallabies and Waratahs coach told Sporting News. "I'm never going to polish the truth or the situation to keep a relationship."
"I'm always going to be honest and that will rub some people up the wrong way but it's fine as long as you show respect - even if the truth is not what administrators or the media want to hear.
"It's not the same with fans. You treat them differently because they're your people, the people supporting your team, so you try to look after them. I remember when I took over at the 'Tahs initially, they were getting hate mail from members, which I couldn't believe.
"My family wasn't there early on and I remember asking the lady in charge of the memberships to give me some of the worst ones [mail] - I think about 20 or 30 - with the phone numbers of those members. Every day on the way home from training i'd ring a couple of them.
"I'd say, 'I'm the new coach, I don't expect you to come and buy a new membership: i'm not trying to sell you anything. I just want to tell you what you're going to see next year. You've got my number. If I don't deliver, ring me back and give me a gobful.'"
Some of those fans did call back.
Check out the video below for Cheika's finest stories on dealing with fans, media and the challenges of a modern coach.
