TFH has backflipped on the decision to cut ties with the Gold Coast Titans, confirming that they will stay on as a major partner and sleeve sponsor for the 2020 NRL season.
The construction and event hire company made headlines on Wednesday after it was revealed that they were planning to revoke their six-figure sponsorship deal with the struggling club.
The main reason given was that they found Ryan James' Acknowledgement of Country during the grand final 'embarrassing' and 'offensive.'
This caused serious backlash throughout the rugby league community, with many labelling the move as a 'cop-out'.
However, they have seemingly listened to the criticism and backflipped on this decision, reaffirming their commitment to the club.
TFH director Brett Thomas issued a personal and public apology to James on Friday for the overreaction and bringing him into what he called 'a private situation.'
"I sincerely apologise to Ryan James, and his family, for any hurt my comments caused. It was a stupid thing to say, and it's not how I think or who I am,” Thomas said in a statement.
“During sponsorship negotiations with the Titans, I overreacted and unfairly brought Ryan into a situation that had nothing to do with him.
“I've known Ryan for seven years and have a great relationship with him. I've spoken with Ryan over the past few days to check on his welfare and to personally apologise to him.
“Ryan is a man of tremendous character, and I'm grateful he accepted my apology.
“Ryan does amazing work for our community, and grassroots rugby league, and we've both committed to continue to work together for the betterment of our community."
Titans head of performance and culture Mal Meninga praised TFH and Thomas for resolving the situation and admitting their fault.
“Like Ryan did on grand final night, Brett made a mistake, and just like with Ryan, people are prepared to forgive and forget if that mistake is owned with sincerity and authenticity,” Meninga said.
“Brett and TFH have been long-term supporters of the Titans, and that they have put their hand up over this, and apologised directly to Ryan for their mistake, shows the real character of the company that we are proud to call our partners at the Titans.
“We look forward to TFH being with us again in 2020, and continuing this great relationship and our shared passion for rugby league and our local community.”
