Chelsea are reportedly still keen on signing Atletico Madrid's young star, Samu Omorodion, despite a series of rejected bids.
The London club are looking to strengthen their attack, but Atletico are driving a hard bargain.
The Blues reportedly made an initial bid in the £25-30 million ($32-38 million) range for Omorodion, a 20-year-old Spanish Olympian.
However, Atletico Madrid are holding firm, demanding a hefty €70m (£59.2m/$76m) to part with the promising forward.
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Chelsea still falling short with Omorodion bids
According to journalist Ben Jacobs, Chelsea's latest offer, which includes bonuses, approached €50 million (£42.2m/$54.3 million), but it still wasn't enough to convince Atletico.
While Chelsea have already secured another young striker from La Liga in Marc Guiu, the club appear not to have given up on Omorodion.
The Spanish club are also keen on keeping their star and are reportedly looking to offer him a new contract with a whopping €120m (£101m/$130m) release clause.
The club's interest in Omorodion highlights their intent to build for the future, despite already having a promising lineup.
As the transfer window continues, it remains to be seen if Chelsea will meet Atletico's asking price or if they will shift their focus to other targets.
One thing is certain: the Blues are not backing down easily. With just over a month left in the transfer window, the situation is still fluid, and fans will be watching closely to see if Chelsea can land their man.
