The 'shoey' is a celebration Australian Daniel Ricciardo has made his own in recent months with the Red Bull formula one driver claiming five straight podium finishes.
MORE: Everything you need to know about the British Formula 1 Grand Prix
A rather odious choice of celebration, the 'shoey' sees Ricciardo, and whoever else he can convince, drink champagne from, you guessed it, a shoe.
Having recently convinced actor Patrick Stewart to partake, the Aussie's now trademark celebration has taken the world by storm but it seems he could be ready to give the smelly habit up.
"I honestly didn't plan on doing it. Even in Baku I was, like, 'ah, I won't do it'," Ricciardo said on Thursday.
"DC (Coulthard) took my shoes off and then in Austria, Martin (Brundle) was frothing for it.
"I feel like there's some real sick bastards around here. I never thought it would continue like this.
"I'm just walking along, minding my business and they're like 'do a shoey'... I don't actually just take my shoe off while I'm walking in the street and drink out of it.
"I feel like I dug a hole for myself with this one.
"On that note, I feel like it's been fun. I want to say it's run its course; we'll see what happens."
We could well find out whether the 'shoey' really has run its course very soon with Ricciardo competing in the British GP over the weekend.
