When it comes to corporate endorsements, quarterbacks pretty much rule the roost in the NFL.
Think Peyton Manning for, well, everybody; Russell Wilson for Nike; Aaron Rodgers for State Farm; and Tom Brady for Under Armour.
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But there's a non-QB pitchman capturing endorsement bucks on Madison Avenue, too. He's the guy who terrifies opposing signal callers: pass-rushing linebacker Von Miller of the Broncos.
Good things happen to your personal brand when you earn Super Bowl MVP honors, as Miller did after the Broncos' 24-10 victory over the Panthers in Super Bowl 50.
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Miller has scored an endorsement deal with Procter & Gamble's Old Spice men's brand.
P&G is one of the the biggest and most influential sponsors of the NFL. It's about as blue-chip as you can get.
So why Miller instead of a QB?
Because Miller boasts a "unique personality that aligns perfectly with our ridiculously masculine brand," said Janine Miletic, Old Spice Brand Director at P&G.
"How can you not want to work with the most stylish guy on the red carpet at the ESPYs -- who's also a chicken farmer?" she asked.
With the exception of Richard Sherman of Seahawks, not many NFL defensive stars land big-money endorsement deals.
Could Miller become the new Mean Joe Greene, who starred in an all-time classic TV spot for Coke?
"If Von's shining performances in Old Spice's new Hardest Working Collection spots are any indication, that's going to be entirely up to Von," said Old Spice's Miletic. "He is a rare combination of elite player and engaging personality."
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Here's a sneak preview of Miller's new Old Spice spots, which came out of a creative collaboration between Old Spice and ad agency Wieden & Kennedy of Portland, Ore.
In "Be Harder," we see No. 58 humorously pushing himself to the limit.
In "The Road," Miller takes the road less traveled.
Yes, that is Miller handling a real jackhammer in the Mojave Desert during the commercial shoot.
'Be Harder'
' The Road'
And here's Mean Joe's classic "Have a Coke and a Smile" Super Bowl commercial with a cute kid in 1979:
