The Super Bowl these days is more about the commercials than the game itself — to the general public, at least.
When the Seahawks and Patriots took breaks from Sunday's battle for the Lombardy Trophy, the other game began for viewers watching from home on NBC.
MORE: Patriots edge Seahawks with fourth-quarter comeback | Must-see images
Sporting News is kept track of the best ads throughout Sunday's big game. Here's what we saw.
— Anti-domestic violence commercial to air ahead of Super Bowl (WATCH)
— Another powerful anti-domestic violence ad to run during first quarter (WATCH)
— Movie trailers you'll see during the Super Bowl (WATCH)
— Bud Light releases epic Pac-Man Super Bowl commercial (WATCH)
— Danny Trejo, Steve Buscemi go Brady Bunch for Super Bowl ad (WATCH)
— Budweiser keeps puppy and Clydesdales in Super Bowl ad (WATCH)
— Brett Favre, 'Entourage' star Rex Lee team up in Super Bowl ad (WATCH)
— GoDaddy CEO Blake Irving pulls controversial Super Bowl ad (WATCH)
— Kim Kardashian mocks herself in T-Mobile's Super Bowl ad (WATCH)
— Newcastle and 36 other brands pitch in for hilarious Super Bowl ad (WATCH)
— Rex Ryan stars in Pizza Hut's Super Bowl ad (WATCH)
— Chevy gives everyone a heart attack with Super Bowl commercial (WATCH)
— Nationwide's Super Bowl ad comes as total buzzkill (WATCH)
— Fiat commercial makes everyone uncomfortable (WATCH)
— Always 'Like a Girl' ad steals the show at Super Bowl XLIX (WATCH)