Everyone go home.
Nationwide just sucked the fun out of Super Bowl XLIX by airing the most depressing ad about childhood deaths.
MORE: Game updates | Photos | Commercials | SN picks
The spot shows a boy talking about never getting to grow up because he died of an accident when he was still a child.
Total buzzkill moment.
There's a time and a place for everything.
UPDATE: Nationwide defended the ad in a statement late Sunday night:
Statement from Nationwide: "While some did not care for the ad, we hope it served to begin a dialogue..." pic.twitter.com/uLXYnpRMsg
— Bradd Jaffy (@BraddJaffy) February 2, 2015