Kickoff isn't until Sunday, but Julian Edelman is ready to play ball right now.
The 5-10, 198-pound receiver is known for his personality (within the parameters of coach Bill Belichick's vaunted ''Patriot Way," of course), and he seldom misses the opportunity to sell out after a making a big play. A safety valve on the field, he's also pretty resourceful off it with a social media game to rival that of anyone in the NFL.
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The sure-handed Kent State product, one of quarterback Tom Brady's favorite targets, drew on a bit of nostalgia for a Super Bowl 51 hype video that should get fans, old and young, raring to go. The 30-year-old called upon a cult classic, producing a spot based on "The Wonder Years," which ran from 1988-93 on ABC.
Check it out.
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If you were born too early to remember the original or never caught the reruns in syndication, educate yourself.