With the growing interest and added revenue from NFL games played in Europe, the NFL has increased its commitment to the UK market by scheduling four games in London in 2017, the league announced Friday.
"We continue to be incredibly excited by the passion and love for the NFL shown by our millions of UK fans," NFL Commissioner Roger Goodell said in a statement. "London is an amazing city. We have had tremendous support from our fans, from [London] Mayor Khan and other government leaders and business partners, and we are looking forward to taking the next step in the UK by playing four games in London next season."
With four games in 2017, the league will have played 21 games in the UK since the first regular-season game in London in 2007. This season, the NFL is on pace to reach a record number of unique TV viewers in the UK.
"London staging a fourth NFL game is fantastic news — not only for the millions of sports fans who get to enjoy our iconic stadiums — but also because it confirms our status as the go-to choice for hosting the world's biggest sporting events," Mayor of London Sadiq Khan said.
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"London is the international home of the NFL and staging the equivalent of what would be half an American football team's home games in the city is a huge step towards my ambition of bringing a franchise to the capital."
While the teams and venues for 2017 series will be announced on Tuesday, its already known the Rams, Jaguars and Dolphins will all be "hosting" games, with the Dolphins playing the Saints.