Marshawn Lynch, at times, led a controversial NFL career, but the California Golden Bears had no problem teaming with their former star running back to create "Beast Mode" gear.
The school announced Wednesday, that it would be partnering with Lynch to launch their co-branded merchandise collection.
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The collection "will include T-shirts, fleece, headwear, and various gift items featuring popular Cal logos paired with the fashion-forward BeastMode brand."
Marshawn Lynch has partnered with his school, Cal, to launch a "BeastMode" collection pic.twitter.com/PsHixwLRnZ
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“Marshawn Lynch is an iconic member of the Cal family, and he has been a great supporter of Cal Athletics and the University,” said Dan Perkins, Cal’s trademark licensing director. “We are excited to partner with BeastMode to create this exclusive collection for our fans. We’re proud to help support Fam 1st Family Foundation with its educational mission, which is a mission so closely aligned with our own.”
The gear will be available for sale at the Cal bookstore and in the stadium beginning this week and will also be available online.
“The Cal brand represents a uniqueness, creativity, and freedom to be who you are that aligns with BeastMode,” Lynch said in the release. “Cal is and always will be a special place to me – the best of the best – and I’m glad I could work with them to bring this collection to the fans and help support my foundation."