Michelob Ultra is talking football this Super Bowl season — just not the American kind.
This Super Bowl season, the brewing company elected to bring the best of the two football worlds, incorporating soccer into its latest advertisement for Super Bowl 58.
The sport is still far behind the likes of the NFL, however, soccer is growing more and more in the United States, Of course, with the arrival of Lionel Messi to Major League Soccer, who wouldn't want to follow along with one of the greatest athletes of all time?
Michelob Ultra is taking advantage of Messi's newfound fame in the USA, casting him in its latest commercial for the Super Bowl that also features one of the NFL's legendary quarterbacks and one of Hollywood's best actors today.
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Lionel Messi Super Bowl commercial
The commercial starts with Messi ordering a drink at a beachside bar. The bartender informs him that they are out of Michelob Ultra and she needs to get some more. The soccer star insists that he can wait.
While he steps aside to kill time, a soccer ball comes his way. Of course, one of the greatest players of all time can't pass up the chance to show off the skills, so he weaves his way in and around fellow beachgoers.
In the process, Jason Sudeikis and Dan Marino each make appearances. When someone near Sudeikis points out Messi, the actor remarks, "Would do you mean, Leo? We go way back." Shortly after, Messi kicks a ball the way out to Marino on a boat, who then shows off the arm by launching the ball back to Messi on the beach.
With a makeshift goal in sight (it's a hammock in between two trees), Messi closes in on the goaltender for the score. What stops Messi from finishing off the impressive sequence? Michelob Ultra, of course.
The bartender calls the soccer star over to get his glass of refreshing beer, so Messi kicks the ball to a bystander, who sends a bicycle kick into the net for the score.
A superior athlete with the superior beer.
