Women have taken over the NFL.
Send thanks to Taylor Swift, who has increased interest in football among young women (and increased sales for Travis Kelce jerseys). Her effect on the game is undeniable, even if some still choose to call her a "curse." (The Chiefs have advanced to the divisional round, so they're doing just fine.)
Yet it's not just Swift who has made waves. A self-taught designer, who is also the wife of an NFL player, is the latest woman to bring a fresh twist to the game.
Who made Taylor Swift's jacket?
Kristin Juszczyk made the custom Kelce puffer jacket worn by Swift at the Chiefs' wild-card win. The designer creates custom and unique merch for celebrities to wear to games, typically made from jerseys.
In contrast to available (and often repetitive) women's NFL merchandise, Juszczyk offers fresh and eye-catching pieces. From jackets to skirts to boots, Juszczyk isn't holding back with her creations. They've been seen across the country, from Green Bay to Kansas City, but she creates some of her most show-stopping pieces for herself.
Kristin Juszczyk designs
Juszczyk records the process of creating her designs on TikTok and Instagram.
She's previously provided insight into her work during "Women of the Niners" night at Levi's Stadium, an event focused on connecting fans with women in the 49ers organization. The event showcased some of her designs, from tops to purses, and gave fans a chance to chat to Juszczyk.
While she is yet to open a public line of clothes, it wouldn't be a surprise if the NFL jumped on the chance to collaborate with Designs by Kristin. After all, women's clothing is the NFL's fastest-growing merchandise category according to Joe Pompliano.
Who is Kristin Juszczyk married to?
Juszczyk is married to 49ers fullback Kyle Juszczyk, who's in his 11th year in the NFL. He's undoubtedly his wife's biggest fan.
When Swift entered Arrowhead Stadium in her puffer jacket, which matched Brittany Mahomes', Kyle made sure everyone knew who made it. He spent the afternoon responding to questions on Twitter regarding the jacket, telling the world Kristin is the mind behind the coat.
"Pure joy just to see her get that recognition. She's been grinding for years now, she's been working so hard," he told reporters Tuesday afternoon.
kyle juszczyk is under every taylor swift video crediting his girl, what a man pic.twitter.com/937Q3WYisQ
— aman (@royaltothebay) January 14, 2024
Kristin Juszczyk's other famous designs
Juszczyk's custom creations aren't limited to the 12-time Grammy award winning singer. They also can be seen on other famous NFL fans and even herself.
Simone Biles
Simone Biles, the greatest gymnast of all time, makes sideline appearances for the Packers just about every week to support her husband Jonathan Owens, who plays safety for the team.
When Green Bay faced Kansas City on Dec. 3, Biles wore a puffer vest created by none other than Juszczyk. The number 37 was front and center, while the inside of the coat was lined with flannel and Packer mementos.
Taylor Lautner
Another Taylor wore a Juszczyk design to wild-card weekend. Taylor Lautner, an actor and friend of Swift's, had a handmade jacket to wear to the Lions' win. The Michigan native wore Aidan Hutchinson's jersey in jacket form.
Lautner was gifted the jacket right before Detroit won their first playoff game in 30 years.
Deebo Samuel
Juszczyk doesn't design just for women. She made a puffer vest for 49ers receiver Deebo Samuel for San Francisco's New Year's Eve game against the Commanders.
The vest was crafted from a Brock Purdy jersey and featured "MVP" logos all over it — a nod to Samuel's choice for MVP, something he was outspoken about during the conclusion of the regular season.
Dressed in his Sunday vest 🔥@19problemz x #SFvsWAS pic.twitter.com/lfWSuYX3aV
— San Francisco 49ers (@49ers) December 31, 2023
Brittany Mahomes
Wife of Patrick Mahomes and new friend of Swift, Brittany Mahomes needs little introduction, especially to Juszczyk. The designer has made multiple pieces for the wife of Chiefs quarterback Patrick Mahomes.
Brittany Mahomes had a matching puffer coat with Swift, designed with her husband's No. 15 instead. She also had a custom pair of pants in for the Eagles-Chiefs game in November.
