Cardinals coach Kliff Kingsbury is taking a unique approach to running his team meetings as he embarks on his first season with Arizona.
Kingsbury will introduce cellphone breaks at Cardinals meetings so players can "get that social media fix."
He went on to explain Tuesday during the NFL owners' meetings that the effort is intended to keep the players focused during the sessions. The breaks will come every 20 or 30 minutes when he sees players "itching to get to those" phones.
"You start to see kind of hands twitching and legs shaking, and you know they need to get that social media fix, so we'll let them hop over there and then get back in the meeting and refocus," Kingsbury said, via ESPN.
Kingsbury's strategy is to adjust his meetings to the players, helping them maximize their focus rather than just asking them to sit for longer stretches. Kingsbury explained he used this approach while coaching at Texas Tech for six seasons before he was hired by Arizona to replace coach Steve Wilks.
"I think coming from the college ranks to obviously, those young men, it's got to be quick hitters, 20 minutes at a time, give them a break and get them back in," Kingsbury said. "We want to make sure that when we have them, they're focused, and they're locked in, and we're maximizing their time.
"So if we've got to split it up or have shorter meetings, that's what we do."
The Cardinals are coming off a league-worst 3-13 season, missing the playoffs for a third straight year. Arizona enters next month's draft with the No. 1 overall pick.