You’ve spent hours creating a piece of content — likely a thousand or more words long. It’s a success; however, success often relies on just a couple words: the headline.
Traffic from search engines, social media, and email depends on the headline. It needs to spark curiosity and convey a benefit to earn your reader’s attention, all in a single sentence.
The challenge of headlines is that no matter how good your content is, a bad headline will bury it under a pile of competitor’s mediocre content on the same topic. That’s a lot of pressure.
If you feel like you never have enough time to focus on brainstorming headlines that double as innovative marketing ideas, this guide is for you. In this post, you will:
- Learn what makes an effective headline.
- See 25 real-life headline examples, across five types of content, and learn why they work.
- Get a framework for writing headlines and slogans that sets your content up for success every time.
You’ve spent hours creating a piece of content — likely a thousand or more words long. It’s a success; however, success often relies on just a couple words: the headline.
Traffic from search engines, social media, and email depends on the headline. It needs to spark curiosity and convey a benefit to earn your reader’s attention, all in a single sentence.
The challenge of headlines is that no matter how good your content is, a bad headline will bury it under a pile of competitor’s mediocre content on the same topic. That’s a lot of pressure.
If you feel like you never have enough time to focus on brainstorming headlines that double as innovative marketing ideas, this guide is for you. In this post, you will:
- Learn what makes an effective headline.
- See 25 real-life headline examples, across five types of content, and learn why they work.
- Get a framework for writing headlines and slogans that sets your content up for success every time.