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Bronny James joins Nike family at same age as LeBron with NIL endorsement deal

Kyle Irving

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Bronny James joins Nike family at same age as LeBron with NIL endorsement deal image

Bronny James is keeping the Nike brand in the family name.

On Monday, Nike announced it signed Bronny, the oldest son of LeBron, to a name, image and likeness endorsement deal ahead of his senior season at Sierra Canyon.

Along with James, Nike also reached NIL endorsement deals with DJ Wagner (the No. 1 recruit in the class of 2023), Iowa women's basketball star Caitlin Clark, Stanford women's basketball star Haley Jones and Sierra Canyon girls basketball star JuJu Watkins.

The terms of James' NIL deal were not released, but he will join his father as part of the Swoosh family.

"For as long as I can remember, Nike’s been a part of my family,” Bronny said in Nike's official release. “Getting a chance to team up with them and continue my family’s legacy both on the court and in the community is wild — it really means a lot to me.”

MORE: Bronny James teases potential college decision with Ohio State recruiting visit

LeBron James' history with Nike

The James family has a history with Nike, so it should come as no surprise that Bronny landed with the Swoosh.

Back in 2003, before LeBron was even drafted, Nike signed the 18-year-old phenom to the largest rookie shoe deal in league history at seven years, $90 million.

Earning just over $12 million a year, James' rookie shoe deal was the largest annual salary until Jordan Brand signed Zion Williamson to a five-year, $75 million contract ($15 million annually) heading into his rookie season in 2019.

In 2015, James signed another historic deal with Nike, landing a lifetime contract with the brand that is worth $32 million annually, according to Forbes.

MORE: Who are the top 30 players in NBA heading into 2022-23 season?

How much is Bronny's Nike deal worth?

The details of Bronny's NIL endorsement deal with Nike have not yet been announced, but check back for updates as more information becomes available.

Kyle Irving

Kyle Irving Photo

You read that wrong – not Kyrie Irving. From Boston, graduated from the University of New Hampshire. Sixth season as a content producer for NBA.com's Global editions. Covering the NBA Draft has become his annual "dream come true" moment on the job. Irving has a soft spot for pass-first point guards, with Rajon Rondo and Steve Nash being two of his favorite players of all time.