Foot Locker and basketball go hand in hand and today, Basketball Australia announced a landmark partnership with the global footwear and apparel retailer.
The Australian Boomers will join forces with Foot Locker as a major partner ahead of the 2024 Paris Olympics, with the Aussies to sport the brand's logo on their team shorts, debuting during the Ford BALLIN’24 series at John Cain Arena in July.
As part of the Boomers' Olympic preparations in their quest for a second medal following their bronze in Tokyo, they will also play exhibition games in Abu Dhabi against Team USA and Serbia.
“Teaming up with Foot Locker feels like a homecoming for me," Boomers point guard Josh Giddey, said.
"Growing up, Foot Locker was where I'd go to gear up for game day and now, in a year we strive for gold, they are by our side for this journey. I am excited to rep our new game day kit, meet with our passionate Foot Locker fans, and see the impact of this partnership on the
We’re thrilled to announce that the @aus_boomers have teamed up with global footwear and apparel retailer @footlocker_au as a major partner!
— Basketball Australia (@BasketballAus) June 12, 2024
Foot Locker will feature on the Boomers official game day shorts and selected players will be involved in the first official team… pic.twitter.com/h8SD5ndBWs
As they prepare for their Olympic journey, the Boomers will be pulling up to Foot Locker's QV store in Melbourne on 6 for a fan meet and greet.
Foot Locker's QV store in Melbourne will host the Boomers for a fan meet and greet on Wednesday, June 26 in the lead up to the Ford BALLIN’24 series as well as support the Boomers and Opals Super Camp in July.
“Foot Locker is committed to fuelling the culture, passion and excitement of basketball at all competitive and community levels in Australia,” Brendan Graham, Senior Director of Marketing for Asia Pacific, said.
“Our basketball partnerships ensure we are there with the right product and service for an athlete's journey from junior camps and tournaments to the highest professional level.
"The Boomers squad, filled with local and NBA talent, represents the pinnacle of this journey. We're proud to partner with Basketball Australia and celebrate the impact of basketball from local courts to the world stage.”
Australian Boomers pre-Olympic schedule
The Boomers will play two games on home soil, before departing for Abu Dhabi for a pair of exhibition games.
| Date | Opponent | Location | Time | TV channel |
| Tuesday, July 2 | China | John Cain Arena | 7:30 p.m. AEST | ESPN |
| Thursday, July 4 | China | John Cain Arena | 7:30 p.m. AEST | ESPN |
| Tuesday, July 16 | USA | Etihad Arena, Abu Dhabi | TBD | TBD |
| Wednesday, July 17 | Serbia | Etihad Arena, Abu Dhabi | TBD | TBD |
