Former featherweight champion Max Holloway recorded one of the greatest knockouts of all time to steal the show at UFC 300 in Las Vegas.
The Hawaiian claimed the "BMF Title" with a dramatic last-second stoppage of the ultra-durable Justin Gaethje, shocking the MMA world.
Holloway turned in a virtuoso performance, outclassing Gaethje despite moving up to lightweight to take on the challenge.
With the exception of a brief knockdown, the first of his UFC career, Holloway had done more than enough to claim the decision victory over the first 24 minutes and 50 seconds of the bout.
Holloway then elevated his status from legend to icon with a moment that will live long in the memory of those who witnessed it.
Just like he did against Ricardo Lamas at UFC 199, "Blessed" pointed to the middle of the octagan and baited Gaethje into trading with him for the final seconds of the bout.
Needing little encouragement, Gaethje obliged and the pair swung wild haymakers at each other before Holloway landed an overhand right to send "The Highlight" crumbling to the mat, face first.
Referee Marc Goddard had seen enough and waved off the bout immediately,
There was just one second left on the clock.
MAX HOLLOWAY KNOCKS OUT JUSTIN GAETHJE IN THE FINAL SECONDS OF THE FIGHT 🤯
— The Athletic (@TheAthletic) April 14, 2024
🎥 @UFC | #UFC300pic.twitter.com/RAUS2m58eZ
Social media lit up in reaction to the fight and the crazy finish, while Joe Rogan suggested it might be the "greatest knockout ever" in commentary.
The reactions from fighter row 👀 #UFC300 pic.twitter.com/CBd7xn353B
— UFC (@ufc) April 14, 2024
HOLY SHIT.
— Ariel Helwani (@arielhelwani) April 14, 2024
That’s one of the greatest finishes ever.
The legend of Max Blessed grows.
WOW.
Several UFC stars react to THAT Max Holloway knockout 👀#UFC300
— MMA Orbit (@mma_orbit) April 14, 2024
pic.twitter.com/OeahJbMfkf
Justin is a warrior, keep your head up champ !
— Makhachev Islam (@MAKHACHEVMMA) April 14, 2024
Spectacular performance by Max, congrats 👏🏻
That's easily one of the most legendary finishes in UFC history. 4:59 of round 5. BMF title. UFC 300. Up a weight class.
— Luke Thomas🏋️♀️ (@lthomasnews) April 14, 2024
Max Holloway is an all-time great.
Enjoy that 300K Max #UFC300
— BONY (@JonnyBones) April 14, 2024
"I'm him. I'm him, guys," Holloway told the raucous crowd at the T-Mobile Arena, before calling out current 145-pound champ, Ilia Topuria, as well as lightweight king Islam Makhachev.
"'El Matador', he's running away from the bull at 145, tell him sign the damn contract. Spain, Hawaii, wherever.
"Even Islam, Islam is famous for defending against '45ers, right? I'm here, I'm right here."
Holloway then called for a pair of bonuses, which the UFC confirmed would be increased to $300,000 for the milestone pay-per-view.
"I want $600k, that was Fight of the Night and a bonus, baby," he said.
"Sign the checks."
Holloway ended up getting a $600K bonus.