Derek Jeter finally joins Twitter just in time to promote 'The Captain' docuseries in classic Jeter move

Kevin Skiver

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Derek Jeter finally joins Twitter just in time to promote 'The Captain' docuseries in classic Jeter move image

Derek Jeter's abstention from Twitter came to an end Tuesday, with the Yankees legend finally getting dragged into the depths of the bird app ahead of his 48th birthday in June.

The 2020 Baseball Hall of Fame inductee, who apparently quietly joined in April according to his profile, finally said something on the last day of May.

In classic Jeter fashion, it was a joke in response to an eight-year-old tweet.

The timing hardly seems accidental. Jeter, a human marketing campaign, is joining Twitter just in time to start promoting ESPN's "The Captain," which will premiere in July. The six-part docuseries continues ESPN's obsession with chronicling the biggest names in their respective sports, following Michael Jordan's "The Last Dance" and Tom Brady's "Man in the Arena."

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Jeter, in some ways, continues to be bizarro-world Tom Brady. Brady, who is actually amazing at social media, is good at it because he fully embraces being hated by a large swath of people. Jeter might have a bit more trouble accepting that energy from Twitter.

The Yankees and MLB gave Jeter a warm reception, though, along with his former teammate Alex Rodriguez.

There is a fun little air of mystery, as the question now becomes if Jeter is joining Twitter just in time to promote the docuseries or too late to peddle NFTs.

Jeter, who stepped down from his role as CEO of the Marlins before this season, has been having a bit of fun with his newfound void to scream into.

Jeter's potential tweet spectrum is vast. There's a decent chance he ends up like Magic Johnson and says things like "the Yankees won 4-3. Giancarlo Stanton went 2 of 4 with a home run!" He could also try extremely hard to be "Twitter fun guy." But it's equally likely he vanishes as soon as his docuseries finishes up.

Jeter has the entire huge Yankee following behind him, and the Bronx Bombers have been having a strong year. Expect to see a lot of Yankees tweets from The Captain throughout the season. Just don't expect to see videos like this:

 

Kevin Skiver

Kevin Skiver Photo

Kevin Skiver has been a content producer at Sporting News since 2021. He previously worked at CBS Sports as a trending topics writer, and now writes various pieces on MLB, the NFL, the NBA, and college sports. He enjoys hiking and eating, not necessarily in that order.