After covering the competition for 16 years, Fox Sports will no longer broadcast the A-League from next season after a new deal with Network Ten and Paramount+ was revealed.
While the company were keen to continue televising matches moving forward, their bid fell short with the W-League also joining the A-League's new broadcaster.
Fox Sports' coverage of both competitions had been questioned over the past 18 months but their initial support of the leagues also can't be forgotten.
Despite losing the domestic competitions, Fox Sports believes they still have something to offer Australian football fans moving forward.
"We have enjoyed a 16-year relationship with Australian football, starting as the inaugural broadcast partner for the A-League in August 2005 supporting the game through its highs with international marquee players in 2013 and its more recent challenges completing the 2020 COVID-interrupted season," Foxtel Group CEO Patrick Delany said in a statement shared by TV Blackbox.
"While we would have preferred to retain the A-League and W-League, we chose early on in the process to maintain our cost and valuation discipline in relation to these rights.
"As the Australian Professional Leagues look toward a new future, we thank them for their partnership. We have been incredibly pleased to bring the A-League and the W-League to the many fans of football in Australia.
"We wish the APL well and for football fans, we remain the go-to destination for those who love the best in European football league action including Italy’s Serie A, Germany’s Bundesliga and Spain’s La Liga."
Adelaide United coach Carl Veart was asked about the looming broadcast change on Wednesday and revealed a key logistical boost that he expects to see implemented next season.
"I think it's going to be tremendous and I believe the quality of the broadcast will be a lot better as well," Veart told SEN's Kymbo & the Rooch.
"Foxtel did a tremendous job for our game, but especially this last season and a half, I think we have five cameras that do our games which is not ideal. My understanding is that will be doubled going ahead next season."
Lack of cameras has been cited as an issue in the A-League this season with Western United coach Mark Rudan previously claiming a lack of angles made using VAR correctly difficult.