Network 10's first season covering the A-League Men on free-to-air television hasn't been entirely smooth sailing.
While football fans welcomed the chance for the competition to have one Saturday night match each round to be more accessible, those broadcasted games haven't been without their problems.
Ad breaks have been one major issue with Network 10's coverage to date.
There was controversy earlier in the season when it was confirmed drink breaks were being deliberately used during matches as a way to squeeze in commercials.
While that scheme was eventually removed earlier this year, it left Network 10 in a tough spot of still trying to find time for required ad breaks.
That awkward position was highlighted on Sunday afternoon when a key goal during Adelaide United's elimination final win over Central Coast Mariners was missed in favour of a poorly timed commercial.
Fans were understandably furious and are calling for Network 10 to find a better solution with the A-League Men season now approaching its business end.
Thanks @10FootballAU missed goal 2 due to your adverts Superb job! 👏👏👏
— mikey .\ (@mikeymifsud) May 15, 2022
Kidding ain't Ya? Get it sorted for next year. Missing a goal because of an ad break... Name another league anywhere that happens?
— Grant Crosdale (@GrantCrosdale) May 15, 2022
Commentator: 'It's the final penalty, nail this and they win the cup.'
— Angus Randall (@angusrandall) May 15, 2022
Channel 10: 'Play the Chemist Warehouse ad.'#adlvccm
Hahaha Channel 10 taking the absolute piss by having an ad break during the actual play and everyone misses the 2nd Adelaide goal #spell
— John Takemura (@takaspeaksout) May 15, 2022
Great time for an ad channel 10 , 70’000 people watching fta would’ve just missed that goal #ADLvCCM
— Cook.\ (@CookaFTBL) May 15, 2022
Why do you have ads during a football game, thanks channel 10 just missed the Yengi goal. Absolute joke you lot, but no one is gonna say anything.
— Hudson (@hudsonknoxx) May 15, 2022
Can someone tell channel 10, a goal in football, is not the same as AFL with their 20 goals a game, so don't go to ad break. There are plenty of stoppages for an injured player to go to an ad. #ADLvCCM
— .\ran78 (@victorycelt78) May 15, 2022
Unfortunately due to human error we missed airing a goal. We sincerely apologise for this error.
— 10 Football (@10FootballAU) May 15, 2022
To make matters worse, the competition's TV ratings this season are also reportedly pulling Network 10 down across the board.
Sadly the @aleaguemen is just not working on FTA TV this year. Ratings last night were so low it caused @Channel10AU to finish as the 11th most watched channel of the night.
— Kevin Perry (@kevinperry) May 15, 2022
10's multi-channels had more viewers than the main channel last night. #aleague
Every A-League Men finals game is set to be shown on Network 10 with matches to be broadcast on either Channel 10 or 10 Bold.
All fixtures are also shown on new streaming service Paramount Plus - which hasn't been without its issues this season either.
