West Coast Eagles reveal revamped club song on eve of the 2020 AFL season

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West Coast Eagles reveal revamped club song on eve of the 2020 AFL season image

The West Coast Eagles have unveiled a new club song on the eve of the 2020 AFL season as they continue the evolution of their brand.

Members of Western Australian multi-platinum band Birds of Tokyo Ian Kenny and Ian Berney were asked to play a part in revamping the tune, in consultation with brand strategy consultant Stephen Wells.

Whilst the lyrics of the chorus which have remained the same for 33 years weren't changed, two new verses have been worked in. 

The opening verse is a new introduction featuring a didgeridoo and clapsticks as a way to acknowledge the club's indigenous roots.

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"We do have a great indigenous heritage and when we looked at it there's no one really grabbing hold of that indigenous culture, and we really wanted to do that," said Wells.

The song is the latest big change in the club's identity, following the launch of a new logo in 2017, the building of its new home ground at Optus Stadium in 2018, and the club's move to a new training facility last season.

West Coast CEO Trevor Nisbett said after consulting members and fans, the release of the revamped club song was another exciting step in a new direction for the club.

“The song has been with us for 33 years and there has been a couple of iterations, but it’s just the right time,” Nisbett said.

“We’ve moved to a new stadium, we have moved to new premises and we just thought it was important to get the song looked at.

“The player feedback has been very strong to try something different. As much as it’s a bit of the same, it is a different feel and it’s quite creative and we’re really pleased with it.”

Eagles fans will have the opportunity to hear their club's new song when their AFLW side run out onto Victoria Park to face Collingwood in their debut on the 9th February.

Read the full lyrics for the new Eagles song below.

VERSE 1

Born is pride from isolation

Our fortress built, we cross the nation

Our colours share, the west coast sky

Our will to win will never die

CHORUS

We’re the Eagles, the West Coast Eagles

And we’re here to show you why

We’re the big birds, kings of the big game

We’re the Eagles, we’re flying high

VERSE 2

We stick together, through thick and thin

We grow as champions from within

Our club knows it’s more than winning

It’s west coast magic and it’s just beginning

CHORUS

We’re the Eagles, the West Coast Eagles

And we’re here to show you why

We’re the big birds, kings of the big game

We’re the Eagles, we’re flying high

We’re the Eagles, we’re flying high

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