Former Western Bulldogs coach Rodney Eade says he's been "stitched up" by an expletive-laden tirade that went viral on social media this week.
Popular Facebook page Nuffies on AFL Pages posted the 76 second long video on Tuesday and it instantly went viral.
The video is a still image of Eade addressing former Bulldogs ruckman Will Minson, and contains a near-endless tirade from Eade.
“F*** you Will! F***ing run Will!” the voice purported to be Eade says.
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“Rocket Rocket Rocket, we can’t think, come on mate,” says another voice, which punters claim is then-Bulldogs assistant Leon Cameron.
“You f***ing big f***ing spastic,” the Eade voice continues.
“F***ing get him off! Get Minson off!”
Keen-eared fans believe the audio comes from the Bulldogs' 2009 preliminary final match against St Kilda, a match Eade's side lost by seven.
But, speaking to news.com.au on Wednesday morning, Eade says the voice is "too high pitched" to be his.
“It’s not me, someone’s done an overlay,” he said.
Despite his denials, many footy fans believe it is him.
Even former Bulldogs player Luke Darcy fell for it when played the audio on Triple M in Melbourne on Wednesday morning.
"It does make you laugh because that was the era you grew up in," Darcy said.
"He got it all that out and then he'd come down and issue the instructions. He didn't come down at quarter-time and deliver that."
After seven seasons, Eade departed the Bulldogs in 2011. He later moved to the Gold Coast Suns, where he was in charge between 2015 and 2017.