West Coast AFLW coach makes bizarre fixture claim - But is he right?

Bryn Wakefield

West Coast AFLW coach makes bizarre fixture claim - But is he right?  image

West Coast's coach Michael Prior has shared his frustrations over the AFLW fixture, following the Eagles' 70-point loss to Narrm on Sunday. 

Prior's side failed to register a score in the second half as Demons forward Alyssa Bannan dominated in a five-goal display. 

Visibly disappointed after the game, the second-year coach took aim at the competition's uneven fixture.

"That's a team that won the Grand Final last year against a team that finished [third] last," Prior said. 

"Eighteen teams in the comp and only ten games, how we play that team is beyond me. That's what you get when you get fixturing like that.

"The side that won it is playing the side that came last. I just don't understand that part of it and we need to look at it."

West Coast is set to play two more Season 7 finalists in the remaining three rounds: Adelaide (1st) and the Western Bulldogs (18th). 

The Eagles currently sit in 17th, with just one win in seven appearances. 

"We've got a lot of work to do, we're miles away from where we want to be," Prior admitted.

MORE: AFL and AFLW prizemoney: What will the players get paid in 2023?

Is Michael Prior right about the AFLW fixture?

Much like its AFL counterpart, the AFLW fixture is somewhat determined based on each club's finish position in the previous season. 

However, unlike the men's competition, the women's football calendar doesn't feature double-up games. In fact, many teams won't meet at all during the ten-round season. 

It means that Prior's complaints, justified or not, are a very real part of the AFLW reality. Teams are at the mercy of the home-and-away schedule.

Emma Swanson Eliza West AFLW
Getty Images

While it's clear that the Eagles are a distance from the league's best, their draw has been relatively kind based on last year's form. 

West Coast drew three Season 7 finalists this season, while Yartapuulti, a club that finished a position lower last season, drew four. 

One of the Eagles' finals-experienced foes, the Western Bulldogs, haven't won a game this year. 

In the 2022-2023 season, Essendon, Hawthorn, Yartapuulti, and Sydney joined the AFLW to complete the 18-club division, which has caused some imbalance in the competition. That is to be expected. 

Thankfully, a fixture tweak is on the way. 

AFL Women's players get fixture wish

In September, the AFL and AFL Players Association signed a new Collective Bargaining Agreement (CBA) that raised players' wages and promised to extend the women's season.

Two additional rounds are set to be added to the AFLW fixture by 2025, with further potential for a 14-game season by 2027. 

It's an important step for the competition's players, who have long called for an extended season. 

The CBA also sees a 77 per cent wage increase for AFLW players over its five-year duration. 

Michael Prior statement: Eagles coach on post-game comments

Prior has since made a statement addressing his post-game comments following West Coast's heavy loss to the Demons which caused a stir in the AFLW. 

"I would like to acknowledge my comments regarding the AFLW fixturing were unacceptable after our game," Prior said.

"It was a disappointing performance, and I was frustrated but that does not excuse my comments and they do not reflect the club’s position. I take full responsibility.

"Narrm are the benchmark in AFLW and credit to them for the way they played."

Prior concluded by pointing out how the Eagles side was one of the youngest in the competition and still had plenty of work left to do to improve as they head into their final three matches of the season. 

"I can assure West Coast members and supporters that our players, coaches and staff are working incredibly hard behind the scenes to fast-track our growth and drive the elite standards that will take our group to the next level," the coach stated. 

"We need to close the gap to the best teams and our first half against the Demons was indicative of the pressure and effort we need to bring against the elite sides.

"Every opportunity to compete against the best teams is an opportunity to learn and get better and that is what we will be aiming to do."

Bryn Wakefield

Bryn Wakefield Photo
Bryn is a content producer for Sporting News, covering AFL and Australian Rules Football. Based in Adelaide, South Australia, he has thrived in the passionate sporting city, desperate for ultimate success despite its underdog tag.